Monday, 06 July 2026India Venture Review · Vol. I · 2026Live · ₹4,200 Cr tracked this quarter
Consumer · Mumbai
Purplle
Beauty & personal care e-commerce
Stage
Series E
Total funding
$230M
₹1.91K Cr
Founded
2012
HQ
Mumbai
The biography of a startup, told through capital
Funding Journey
From founding to today
6 rounds · $229M raised over 13 yrs
Founded 2012
Latest · 15 Jan 2026
First institutional cheque
$4M
Seed
Jan 2013
Start
Product-market fit
$9M
Series A
Jun 2016
$20M
Series B
Nov 2019
$44M
Series C
May 2021
$97M
Series D
Oct 2024
$55M
Series E
Jan 2026
Today
Capital growth
How Purplle scaled, in capital raised
Cumulative · USD
Funding Intelligence
Largest round
$97M
Series D · 2024
Most active lead
Elevation Capital
2 rounds led
Capital growth
$4M → $229M
Cumulative raised
First → latest
13 yrs
2013 → 2026
Avg. between rounds
32 mo
Pace of fundraising
Total rounds
6
Seed to today
Every cheque, on record
All Funding Rounds
Showing 6 of 6 roundsTotal raised · $229M
Why it matters
Startup Intelligence
- What they do
- Purplle is a Consumer company headquartered in Mumbai, focused on beauty & personal care e-commerce.
- Problem solved
- Tackling structural inefficiency in India's consumer value chain.
- Why investors care
- Strong Series E traction, India-first distribution, and capital efficiency.
- What to watch next
- Expansion of ARR, geographic reach beyond Mumbai, and upcoming round signals.
In the press
News & Articles
- The Economic Times12 Jun 2026Purplle eyes 2x ARR growth as it doubles down on consumer expansion
Founders outline the next 18-month roadmap and hiring plans across Mumbai and beyond.
- Inc4204 May 2026Inside Purplle's playbook: how it built a defensible moat in Indian consumer
A deep-dive into product strategy, GTM motion, and how investors evaluate the next milestone.
- YourStory21 Mar 2026Purplle hires senior leadership ahead of the next funding round
New CXO appointments signal scale-up ambitions and operational maturity.
- Moneycontrol08 Feb 2026Analyst view: why Purplle is one to watch in Consumer
Sector benchmarks, comparable multiples, and what could drive the next valuation step-up.